Client: Australia Post
The 'Guide to Fishing' is a showcase publication for Australia Post marketing. Inspired by ‘old-world’ novels and textbooks, the guide was designed to look like an authentic manual, it was filled with quirky illustrations and cheeky facts all aimed to demonstrate Post’s extensive marketing knowledge.
Credits:
Caleb de Gabriel - Art Director/ Designer
Charles Baylis - Copywriter
With illustrations from Jacky Winter