Client: Multicap Tasmania
Multicap is a service provider for people living with disabilities; helping them to reach their full potential and a higher quality of life. I was tasked to create a new brand identity for the company. My goal was to create something that felt bright, empowering and uplifting.
While several design approaches were explored the final logo concept was based around this motif of a ‘bird in flight’. That symbol invokes the idea of freedom, excitement and ‘reaching new heights’. Combined with a bright and striking colour gradient, the end result was a very modern, engaging and memorable brand identity.