Client: Smileneo Dental Aligners
Smileneo was a rebrand project for a teeth-aligner brand based in Qatar. This comprehensive rebrand included all branded print collateral, social and web assets.
Inspired by the ‘sparkle’ of a shiny new smile, the logo ‘sparkle’ became the central graphic for Smileneo.
My goal was to create a brand that had the balance between professional and modern. The colour palette and bold use of shape created a playful set of icons and graphics that became an iconic look across all Smileneo materials.